Radio Station Contest Prizes – Radio Station Branding
by Dan O’Day

One of my blog readers writes:

“Today we perceived the memo from my Market Manager as well as my Office Manager connected with mailing prizes — certificates to restaurants, etc.

“The latest process is to have the listener collect up their certificates during the hire no have the difference where they live. With the signal, for the little of the listeners that’s the one-hour drive.

“If they cannot collect it up, the on-air personalities have been compulsory to ask them to mail the self-addressed hammered pouch in sequence to get their prize.

“Or as the PD, we have the privilege to mail them out during my own expense. we have selected the latter. Certainly an all time low for corporate radio. What have been your thoughts upon this?”
My thoughts?

The people who done which sequence have been idiots.

Office Managers should not have the management to have such manners — with or but the [Read more...]